Growth Hacking Local Small Business

We recently came across this article. We had to clean up some of the langue and reposed. We have credit this valuable article with its author.

#growthhacking and #growth are most trending hashtags on Twitter. 

Before Growth you must have a good Product/Service, otherwise Growth hack is not possible.

  1. Make your social presence: Make sure your product have presence over most of social networks. If you are into content marketing or services that can be shareable, provide sharing options to your user. 
    1. On an average every Facebook user has 140 friends,one user’s post will be visible to 140 , if his/her friend shared again it will reach out to another 140 and so on. 
    2. Invision CEO’s growth mantra is to use Twitter heavily[1]. 
    3. If you are into creative things don’t forget Pinterest,
    4. If you are into travel services you must have an Instagram and so on.
  2. Make user Onboarding easy and informative: When Facebook tried to expand in Africa, they made a change in Sign Up process. They found out most of them had phone but no email so they added phone number as a option for sign up. 
    1. When I first signed up Pinterested I was so confused and I never went back but due to social networks I went back last week and those step by step Onboarding information helped a lot and now am a Pinterest fan.
  3. A/B Testing: UI/UX,design are important parts of your product, don’t hesitate to get the best design guy for your product. Making few changes with size,color can effect your product growth. I read on Neil patel’s blog how a full screen news letter signup box with bright colors got him more emails than before.
  4. Use “Refer and Earn”: This is what Peter Thiel wrote in Zero to One.

  5.  Use affiliate marketing: Even big companies like Google, Amazon use this to get the traction. Make bloggers your friend.
  6. Give away free T-shirts: On asking most successful growth hack, Invision Co-founder said “Honestly, I’d say our Free t-shirts have been a much bigger success than expected. Startup swag is still really hot! We give away 1 a week, and it’s just crazy how much social media buzz and email addresses that gains us each week. And t-shirts are something that every startup, even bedroom bootstrapped startups, can afford. And it’s only one a week, so it’s crazy low cost but massive ROI.”
    1. why do you think New-relic , Salesforce give away T-shirt ? They know nerds will show off to other nerd and nerds matter most to them.
  7. Follow up emails: I set up a Twitter account for a startup where I was working as full stack, I hadn’t tweeted for week. Next week we got a mail from Twitter on team email (email I used to sign up), email was “Do you know how to tweet ?”. Now everybody in office was asking me same question do you know how to tweet ? I ended up tweeting “Hello world”.
  8. Use best Analytics tools available: Get your number right,track the referrals.Find out what worked for you and focus on that.
  9. Words of mouth: I have read how pinterest CEO used to spread the words in restaurants, your networks is your currency in startup world.
  10. Online ADs: ADs are always there, now a days you can target a particular age group,region,city and get huge number. But if you are not making any profit don’t spend on Ads (as suggetsed in Startup school by YC).
By: Manish Bhattacharya  web application security , #python,#php

Crowd Hacking notes:

  1. Go local 
  2. Hijack-fake-scrape
    1. When you can (legally) hijack someone else’s traffic or platform to serve as one side of the market, DO IT.
  3. Have a clearly defined goal for building your customer base
    1. How many new visits to our website do we need per week? ­ 
    2. What is our benchmark for time on site for new visitors from Twitter? 
    3. What is the conversion rate for new customers from email campaign X?
  4. MVP -  Prove product/market fit
    1. Launch you Minim viable product or service virtually (Google sites)
    2. Share and get input and traction  
  5. Grow authority with influencers
    1. Through influencer marketing find the main influencers. 
    2. Promote  and get close to them. 
    3. Build partnership 
  6. Partner up with the best
    1. Define and find the best strategic partners
    2.  Just some of the perks with partnering up with established businesses are gaining credibility very quickly
    3. Free advertising through joint email releases
    4. Co­-branding through social media campaigns.
  7. Virility through referral campaigns
    1. Encourage existing customers to invite their friends
  8. Work on your web landing pages and branding your design
    1. Design is pivotal for your startup. It’s your brand. It’s what your customers and users feel when they see or use your startup. One of the core aspects of design is to keep it simple. Simplicity is key to success.
  9. Social profile branding
    1. Early traction for your startup
    2. Great channel to increase engagement with your customers, especially if you’re a startup with low capital.
  10. Distribution through niche communities
    1. This can be done through ( on line and off line ) events, meetup groups, promotion flyers for niche community events or even parties.
  11. Try out as many tools as possible
  12. Developed target and key words rich Content, content, content
  13. Keep optimising your sales funnel
    1. Looking for ways to increase awareness of your product, remove barriers to purchase and to encourage brand evangelism.
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