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Seven Ways To Overcome Your Fear Of local Marketing And Get Started!

posted Mar 26, 2018, 5:31 PM by David Khorram   [ updated Jul 3, 2018, 10:14 AM by innova accelerator ]

Five Ways To Overcome Your Fear Of local Marketing And Get Started

You might not trust the effectiveness of local online marketing due to many factors, among them;

  1. Bad experience with a  marketing company.
  2. You are an old school and do not believe the multi-billion dollar digital marketing works for you.
  3. You do not care what, you just want sales.
  4. You do not have money to burn.
  5. Or simply you run on referrals
  6. ..
http://www.locals.best/how-to-get-to-the-search-first-page


All the above are good reasons but in reality, marketing is fuel to the engine of your business. As a small business person, you have to be marketing and selling at all time you the engine stops. That simple. The best oil operations without lead or low prospect will finally stop.

You know you lose 100% of the shots you do not take.

This is what I recommend;

  1. Define and know your customers well.Knowing who is buying is the heat of your marketing plan and strategy 
  2. Ask them for the feedback. They know how to reach you and other services locally. They all have mobile phones. They all search locally for the best and dearest.
  3. Start going online small use services that they guarantee  100%  traction and 1st-page positioning 
  4. The result is for  you get calls once you are permanent on the 1st-page
  5. Then, start promoting your 1st-page position. Learn to hire someone to post your page on the social media and news, Share your page  
  6. Offer so-called "Mafia offer "> An offer hard to refuse in order to get customer to you or you to the customer for upselling.
  7. Then build your online web store. A virtual place that you can add, change and test idea, products, and services  

  As a small business person, you had to learn to account, welcome to the digital world, you need to learn digital marketing or be part of the past and forgotten.

Where to start

  1. Complete this form -  Click here - Locals best how to start
This is what we do;
  1. Exclusively, brand your business as the best of the kind in your city or cities
  2. Promote you to the 1st page of the search.
  3. We guarantee the branding and 1st-page search position within 90days and if we can not we pay you back. 
  4. Locals.best is not a directory since we promote and list only one class/ type of business locally per city. Thus we work based on 1st come 1st listed and we will keep your brand and ranking as long as you want to be part of local.best exclusive best business elites. 
Locals.best exclusively list only (1) class/type of business
in your local marketplace.


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Become the prophet of your purpose, you will profit from your purpose

posted Jan 28, 2018, 9:39 AM by David Khorram   [ updated Jan 28, 2018, 10:26 AM ]

Purpose requires honesty 
Honesty builds trust 
Trust is the highest level of customer engagement 
Trust is the key to relationships 
Become the prophet of your purpose, you will profit from your purpose 

Now and into the future, businesses without a clear sense of PURPOSE will struggle to survive. Locals.best purpose to empower local entrepreneurs and businesses to succeed. 

Organisations that seek to become a best-practice, socially responsible businesses will succeed and thrive, where organizations who place their key focus on profitability will not.  Locals.best key focus is local business acceleration and Growth.

Operational consideration of the whole picture, including externalities will be the ultimate differentiator, and Purpose-driven leadership is the key factor to organizational success.

It has already begun. A new world of business has emerged where the Global Financial Crisis (GFC) has replaced the traditional certainties of yesteryear with volatility, and security with liability. 

The only thing that now remains constant, is change. Entrepreneurs, businesses and organizational leaders alike are seeking to adapt to this new world of perpetual change and the challenges it brings. 

Now, and into the future, PURPOSE is the driving force which compels a person to start a business, excel in their profession or pursue the entrepreneurial opportunity. 

This is called the "why" question. Why you do what you do? ( ask this 7 times and each time document the results
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Entrepreneurs want to make a direct impact on the lives of others, and the world (or their part of it). Existing businesses must find their purpose beyond making money or face extinction as conscientious consumers place economic value in ethical and honest brands with distinction. 

The cost war has become a race to oblivion. Employees are similar and desire something to believe in, meaning and pride in their work. They long for someone to believe in and for someone to believe in them. The new era of business requires businesses to do good first, then make money. This is the new world order…and I love it!

We have well moved on from the industrial age where we built things and manufactured everything in a tangible sense. We used our hands to build things, which build things. It was the era of immense physical work, the “hands generation”. Our hands did the work. This was the birth of the baby boomer generation and many workaholics.

We are now traveling through the technology age at the speed of light, where we have imagined the unimaginable with intelligence and creativity ruling the way work is done. We have thought of ways to automate the things we built in the industrial age. 

We have used our brains to develop technology to do a lot of the work for us and to even entertain us. It has seen the birth of thought leaders, consultants, coaches and with it everything technology. 

This is what I refer to as the “head generation”. Here we saw the birth of the GenX and GenY’s using less of their hands in laborious type work and instead shifting to using their brains to intellectual work and automation. 

It also was a period of time where we saw tremendous greed and corporate corruption reach epic proportions and corporate values seem merely like hollow marketing placards. It was a time of economic downfall creating the financial apocalypse, the global financial crisis.

Post the GFC ( Global Financial Crises), there is a new age emerging rapidly, it is the PURPOSE age. We still may use our hands, we may still use our heads, but hearts are now leading the way with the purpose being the driving force for people and business. It is the age where we are all searching for meaning. It is the age of the “heart generation”. It is the birth of the Millennials and a time that will mark the Baby Boomers legacy. It is a time where the new generation is searching for meaning in their work while the older generation is now seeking to mean in their life (legacy). People are looking for something to believe in, someone to believe in and someone to believe in them more now than ever.

It is a time where we will see less of a distinction between a non-profit and profit organization with the purposeful impact being an ultimate differentiator. It is a time where 

Corporate Social Responsibility (CSR) is the price of entry and will be an expectation of consumers and the market, not a competitive advantage. Companies will actually strive for a distinctive advantage, this will become the new competitive advantage.

We are already seeing the rise of the entrepreneur worldwide and with that new businesses, today is being born from purpose. On the other hand, existing businesses begin to search through their archives for their purpose to move from shareholder focus to stakeholder focus. The time is now upon us to make a difference in the lives of others and make a difference in this world…for the better.

We have seen the change in generations from the Baby Boomers to the GenX/GenY and now the Millennials. We have gone from the industrial “hands” age to the technology “head” age and now into the purpose “heart” age. We have seen a shift from the Baby Boomers working to provide a better life, to the GenX and GenY’s wanting greater work/life balance and now the Millennials in search of work/life integration.

Each generation has grown from the others, learned from the others and struggles to understand the others. One thing that remains constant now is the search for meaning. While there is a different motive at opposing ends of the spectrum of meaning, we are all searching for it and that is the purpose.

Businesses can survive on transactional interactions with consumers, but those that focus on building long-term sustainable relationships with consumers will be the ones to thrive. 

The ones that build loyalty beyond branding will flourish in this new global economy where your potential customer base could be up to 7 billion or so. Consumers are also demanding higher ethical standards from business and they are demonstrating that with their feet. 

They will walk away in droves at the first sign or hint of unethical practices, they have had enough of that bullshit! So building consumer confidence to create sustainable relationships is critical to surviving. This need to rebuild consumer trust post the GFC as it is the key to relationships. Without trust, there is no relationship.

Driving a business with purpose is the answer. Purpose requires a business to be honest about who it is, what it stands for, why it exists and what it does best…not just with words, but in actions. Purpose requires honesty.

The more a business demonstrates honesty, the more the consumer can start to trust the business. When a business is honest about itself and can consistently stay true to what drives it, this will establish credibility, reliability, and likability. Honesty builds trust.

When people trust you and like you (WHY, HOW and WHAT you do) they will buy from you, they will do business with you and they will want to work with you. Trust is the key to relationships.

Once you have developed a relationship people will fall further in love with your organization and drive loyalty beyond reason. It creates that emotional connection with your business that words can’t describe, it’s just a feeling. They will feel a sense of ownership of your cause, calling or movement. Relationship creates loyalty beyond reason.

Purpose is good business.

Purpose is good for business.

If you become the prophet of your purpose, you will profit from your purpose.
The only thing that now remains constant, is change

Reference: 

Dave Clare, Prophet for Purpose.  https://www.hustletime.com.au/business/the-prophecy-on-purpose/

Local business and entrepreneurs Growth Hacking Getting To Traction

posted Dec 5, 2015, 9:39 AM by David Khorram   [ updated Jul 2, 2018, 6:26 PM by innova accelerator ]

Local business and entrepreneurs  Growth Hacking Getting To Traction


Five things we're gonna talk about which get you there 
  1. Focus
  2. A great product 
  3. Performance mark
  4. Single by regrowth 
  5. Hustle

  1. Getting traction 
    1. Start from the dead zone- when you have only a few months
    2. traction means growth
      1. User
      2. Revenue
    3. 20 to 30 percent growth
    4. How can get to that point faster;
      1. Identified scale-able acquisition channel
        1. Where you can find more customers
        2. Pay more  and focus more and get more 
      2. Unit economics to support scaling
        1. your unit economics which could be your conversion rate you repeat rate you
          the retention rate your margin
A - Focus on getting traction using a matrix.
  1. Focus on engagement
  2. Focus on Frequency - they come back
  3. Focus on analytic 
  4. Focus on single users that are converting 
B - A great product 
  1. Focus on building something special, the right product  and services 
C- Performance mark
  1. Find scale channel 
  2. Look at the impression volume. How many people are looking for the product and service  
  3. One can get traffic. This is done by money, Google, and Facebook
    1. But targeted and relevant people  matters
    2. Buying audience  
D- Single by regrowth

E- Hustling
  1. Talk to your customer to get more customers
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Growth Hacking Local Small Business

posted Nov 27, 2015, 9:33 AM by David Khorram   [ updated Jul 2, 2018, 6:01 PM by Rafael Hernandez ]

Growth Hacking Local Small Business

We recently came across this article. We had to clean up some of the langue and reposed. We have credit this valuable article with its author.


#growthhacking and #growth are most trending hashtags on Twitter. 

Before Growth you must have a good Product/Service, otherwise Growth hack is not possible.

  1. Make your social presence: Make sure your product have presence over most of social networks. If you are into content marketing or services that can be shareable, provide sharing options to your user. 
    1. On an average every Facebook user has 140 friends,one user’s post will be visible to 140 , if his/her friend shared again it will reach out to another 140 and so on. 
    2. Invision CEO’s growth mantra is to use Twitter heavily[1]. 
    3. If you are into creative things don’t forget Pinterest,
    4. If you are into travel services you must have an Instagram and so on.
  2. Make user Onboarding easy and informative: When Facebook tried to expand in Africa, they made a change in Sign Up process. They found out most of them had phone but no email so they added phone number as a option for sign up. 
    1. When I first signed up Pinterested I was so confused and I never went back but due to social networks I went back last week and those step by step Onboarding information helped a lot and now am a Pinterest fan.
  3. A/B Testing: UI/UX,design are important parts of your product, don’t hesitate to get the best design guy for your product. Making few changes with size,color can effect your product growth. I read on Neil patel’s blog how a full screen news letter signup box with bright colors got him more emails than before.
  4. Use “Refer and Earn”: This is what Peter Thiel wrote in Zero to One.


  5.  Use affiliate marketing: Even big companies like Google, Amazon use this to get the traction. Make bloggers your friend.
  6. Give away free T-shirts: On asking most successful growth hack, Invision Co-founder said “Honestly, I’d say our Free t-shirts have been a much bigger success than expected. Startup swag is still really hot! We give away 1 a week, and it’s just crazy how much social media buzz and email addresses that gains us each week. And t-shirts are something that every startup, even bedroom bootstrapped startups, can afford. And it’s only one a week, so it’s crazy low cost but massive ROI.”
    1. why do you think New-relic , Salesforce give away T-shirt ? They know nerds will show off to other nerd and nerds matter most to them.
  7. Follow up emails: I set up a Twitter account for a startup where I was working as full stack, I hadn’t tweeted for week. Next week we got a mail from Twitter on team email (email I used to sign up), email was “Do you know how to tweet ?”. Now everybody in office was asking me same question do you know how to tweet ? I ended up tweeting “Hello world”.
  8. Use best Analytics tools available: Get your number right,track the referrals.Find out what worked for you and focus on that.
  9. Words of mouth: I have read how pinterest CEO used to spread the words in restaurants, your networks is your currency in startup world.
  10. Online ADs: ADs are always there, now a days you can target a particular age group,region,city and get huge number. But if you are not making any profit don’t spend on Ads (as suggetsed in Startup school by YC).
By: Manish Bhattacharya  web application security , #python,#php

Crowd Hacking notes:

  1. Go local 
  2. Hijack-fake-scrape
    1. When you can (legally) hijack someone else’s traffic or platform to serve as one side of the market, DO IT.
  3. Have a clearly defined goal for building your customer base
    1. How many new visits to our website do we need per week? ­ 
    2. What is our benchmark for time on site for new visitors from Twitter? 
    3. What is the conversion rate for new customers from email campaign X?
  4. MVP -  Prove product/market fit
    1. Launch you Minim viable product or service virtually (Google sites)
    2. Share and get input and traction  
  5. Grow authority with influencers
    1. Through influencer marketing find the main influencers. 
    2. Promote  and get close to them. 
    3. Build partnership 
  6. Partner up with the best
    1. Define and find the best strategic partners
    2.  Just some of the perks with partnering up with established businesses are gaining credibility very quickly
    3. Free advertising through joint email releases
    4. Co­-branding through social media campaigns.
  7. Virility through referral campaigns
    1. Encourage existing customers to invite their friends
  8. Work on your web landing pages and branding your design
    1. Design is pivotal for your startup. It’s your brand. It’s what your customers and users feel when they see or use your startup. One of the core aspects of design is to keep it simple. Simplicity is key to success.
  9. Social profile branding
    1. Early traction for your startup
    2. Great channel to increase engagement with your customers, especially if you’re a startup with low capital.
  10. Distribution through niche communities
    1. This can be done through ( on line and off line ) events, meetup groups, promotion flyers for niche community events or even parties.
  11. Try out as many tools as possible
  12. Developed target and key words rich Content, content, content
  13. Keep optimising your sales funnel
    1. Looking for ways to increase awareness of your product, remove barriers to purchase and to encourage brand evangelism.
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Focus, Find your why and then through your why find your business partners and co founders

posted Nov 1, 2015, 10:12 AM by David Khorram   [ updated Jul 2, 2018, 5:58 PM by Rafael Hernandez ]

Find your why and then through your why to find your business partners and co-founders

Your business what, how, when, who, whom and where will be meaningful when you have the answers your why.

Why you do what you do?


Once you thoroughly answered this question, then you will find;
  1. Like minded people care about your why.
  2. Co-founders and partner 
  3. Business strategy
  4. Your customers
  5. Your expert crowdsource.

Get clarity to your why?

  1.  Start with a statement 
    1. Ask your "why" question from you and documented
    2. Then, ask it again
    3. And again
  2. Be intentional with your culture
    1. Who are you 
    2. Who do you work with
    3. Who are  your partners
    4. Who are your client and customer
  3. What are your values
  4. What are you changing
  5. Collaborate with like-minded people
  6. Hire like-minded people
  7. Build operations around it
  8. Measure, measure and measure   

Our whys 

  1. We like to have freedom,
  2. We like to  do and build something meaning. We believe entrepreneurship 
    1. Focus on a problem worth solving ( locally or globally) 
    2. Why you go to work
      1. Work with people to build something together (collaboration) 
      2. We like to bring ourselves to work, we believe entrepreneurship 
      3. We like to work with local people and communities
      4. Helping local business that wants to be helped
      5. Focus and solve a  problem worth solving
        1. Create local opportunities
        2. Promote local businesses , creating positive local economy
        3. Use Crowdfunding to build businesses   
  3. We like wealth

Lessons

  1. Technology is not the end , it is simple a means to the end 
  2. Focus on the problem
  3. Use the technology to solve the problem 
  4. If you can try to change a big problem using local resources

Find your why

  1. Your why fires up  your passion
  2. Your why makes your business from ordinary to extraordinary
  3. If you like our "why"  (promoting local people and businesses) Join us
    1. Join us and start generating reoccurring revenue by  assisting local businesses 
    2. Let us promote your business
Join http://www.locals.best/nominate#TOC-Nomination-form
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Your business what , how, when, who, whom and where will be meaningful when you have the answers your why.

Why you do what  you do?


Once you thoroughly answered this question , then you will find;
  1. Like minded people care about your why.
  2. Co founders and partner 
  3. Business strategy
  4. Your customers
  5. Your expert crowd source.

Get clarity to your why?

  1.  Start with an statement 
    1. Ask your why question from you and documented
    2. Then, ask it again
    3. And again
  2. Be intentional with your culture
    1. Who are you 
    2. Who do you work with
    3. Who are  your partners
    4. Who are your client and customer
  3. What are your values
  4. What are you changing
  5. Collaborate with like minded people
  6. Hire like minded people
  7. Build operations around it
  8. Measure, measure and measure   

Our whys 

  1. We like to have freedom,
  2. We like to  do and build something meaning. We believe entrepreneurship 
    1. Focus on a problem worth solving ( locally or globally) 
    2. Why you go to work
      1. Work with people to build something together (collaboration) 
      2. We like to bring ourselves to work, we believe entrepreneurship 
      3. We like to work with local people and communities
      4. Helping local business that wants to be helped
      5. Focus and solve a  problem worth solving
        1. Create local opportunities
        2. Promote local businesses , creating positive local economy
        3. Use Crowdfunding to build businesses   
  3. We like wealth

Lessons

  1. Technology is not the end , it is simple a means to the end 
  2. Focus on the problem
  3. Use the technology to solve the problem 
  4. If you can try to change a big problem using local resources

Find your why

  1. Your why fires up  your passion
  2. Your why makes your business from ordinary to extraordinary
  3. If you like our "why"  (promoting local people and businesses) Join us
    1. Join us and start generating reoccurring revenue by  assisting local businesses 
    2. Let us promote your business
Join http://www.locals.best/nominate#TOC-Nomination-form

U.S. Entrepreneurship Hits Record High Levels

posted Sep 3, 2015, 9:37 PM by David Khorram   [ updated Jul 3, 2018, 10:21 AM by innova accelerator ]

U.S. Entrepreneurship Hits Record High Levels

Future

According to World Bank data, 30% of the global population may be working for themselves, and even strong economies—where job opportunities abound—are experiencing an increase in self-employment rates. 

Furthermore, this pattern will only be exacerbated in the near future, when more millennials leave college to enter the job market, and when those currently in employment give up working for someone else.

Although millennials are expected to make up 75% of the workforce by 2025, a significant number will never be employees in the traditional sense. Turnover figures for millennials are already twice as high as for other generations, with millennials rarely staying on the job for more than three years. Millennials are also more likely to work for themselves.

Now

Twenty-four million U.S. entrepreneurs, or 14 percent of the population, are invigorating the American economy according to the 2014 Global Entrepreneurship Monitor (GEM) U.S. Report issued today by Babson College and Baruch College. This is the highest rate ever recorded in the United States.

Job creation outlook rose eight percentage points from 2013, with 24 percent of U.S. entrepreneurs projecting to hire 20 or more people in the next five years. Optimism about entrepreneurship is stronger than ever as more than half the U.S. population (51 percent) reported seeing good opportunities for starting businesses.

Fear of failure, which measures one’s willingness to take risks in starting a business, decreased to 30 percent from a high of 32 percent in 2012.

“The results show a high level of current activity accompanied with high optimism about the future,” commented Babson College Professor of Entrepreneurship Donna Kelley, the GEM Report’s lead author. “Entrepreneurial growth depends on people who see opportunities and have intentions to get started. The greater optimism we see in the U.S. signals high support for entrepreneurs, and the increase in job ambitions clearly indicates the potential for entrepreneurship to make major contributions to the U.S. economy.”

The Report, which generates insights about entrepreneurship in the U.S., records entrepreneurs’ profiles, motivations, and business characteristics while documenting the societal attitudes that often shape entrepreneurial success.

This year’s Report takes an in-depth look at the value of teamwork among entrepreneurs and continues to track the activity of women and both young and older entrepreneurs.

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Local Interpreters recommended reads

posted Aug 23, 2015, 1:37 PM by David Khorram   [ updated Jul 2, 2018, 6:31 PM by innova accelerator ]

Local Interpreters recommended reads

  1. End of Jobs [AMAZON]
  2. Baby Boomers Ready to Sell Businesses to the Next Generation [NYT]
  3. A New Path for Social Enterprises Through the ‘Valley of Death’ [SSIR]
  4. Self Policing in Online Lending Isn’t A Replacement for Common Sense Regulation [Inc.]
  5. Governor Brown Signs California Worker Cooperative Act [SELC]
  6. Is The Local Economy The Solution To A Post-Capitalist World? [AlterNet]
  7. The Advent of Artisanal Cash [NYT]
  8. Cincinnati’s Experiment With an Economy That Works For Everyone [Waging NonViolence]
  9. 7 days Start up 
End of Jobs [AMAZON]

The rapid development of technology and globalization has changed the leverage points in accumulating wealth: money, meaning, and freedom. 

Those that don’t adapt are becoming trapped in the downward spiral of a dying middle class - working harder and earning less. 

Entrepreneurs that understand the new paradigm, have created unprecedented wealth in their lives and the lives of those they love. 

In This Book You’ll Learn:



— Why the century-long growth in wages came to a halt in 2000. 

— Why MBAs and JDs can’t get jobs and what that means for the future of work and your job. 

— Why The Theory of Constraints and a shift into the Fourth Economy has made entrepreneurship the highest-leveraged career path for the young and ambitious. 

— Why The Turkey Problem means accounting may be the riskiest profession in the 21st century while entrepreneurship may be the safest. 

— How entrepreneurs with second-rate degrees are leveraging the radical democracy of the Long Tail to get rich. 

— How the Stair Step Method and the return of apprenticeships have transformed the “entrepreneurial leap" to make entrepreneurship more accessible than ever. 

— The scientific research on how giving up balanced living and embracing integrated living leads to more money, more meaning, and more freedom. 


Who Should Read This Book?



Early Stage Entrepreneurs - Doubting yourself and wondering if you made a smart choice to abandon the traditional career path? In Chapter 5, The Turkey Problem, you’ll learn the difference between real and perceived risk and why Entrepreneurship is a smarter choice than ever. 

Established Entrepreneurs - Do you have friends, family or team members that don’t understand their choices? In chapters 12 through 14 you’ll understand how to explain the fundamental drives of your ambition. 

Students - Are you considering getting another degree as opposed to starting a business or going to work for an entrepreneurial business? Before you invest hundreds of thousands of dollars, read Chapter 3 to understand why credentials are getting less valuable even as degrees get more expensive. 

Corporate Employees - Are you in a position that feels safe but doesn’t let you expand your skills and network? In chapter 4 through 6, you’ll find out why that job might not be as safe as you think.
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