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Local Business Owners Marketing and New Google Local 3 pack

posted Sep 7, 2015, 10:00 AM by David Khorram   [ updated Sep 7, 2015, 12:28 PM ]
Google has made some big changes in their local business listing results and local search in general. These changes will impact local cults:

Google business listings:

Google local business listings potentially can appear in three (3 )places in the search results for Google:
  1. Google Maps
  2. Google+
  3. With the organic Google search results. 
Since Google owns the major share of local search traffic and organic search traffic both in desk top and mobile devices , it’s very important that local small businesses website and local listing rank well in Google in order for searchers to discover the business.
Get listed and that’s not always as easy as it may look. Sometimes;
  1. it’s not possible to create a listing
  2. One can’t get it verified easy
  3. Multiple businesses in one location
  4. It never goes live because it doesn’t make it through Google’s review and approval process. 
  5. Due to an issue on Google’s end, but;
    1. More often, it’s because rules was violated one or more of Google’s requirements for having a business listing.

What Changed?

Old Local Business Listings:

Before the changes (8/6/ 2015) , Google search displayed seven local business listings ( 7Ps) on desktop computers when consumers searched for business in their geographical area. If consumers searched for “chines restaurant LA ” local business listings would display as a seven-pack (7Ps). 
These seven local business listings displayed:
  1. Name of the business
  2. Website URL
  3. Physical address
  4. Phone number
  5. Link to business reviews
  6. Google+ Local Business page
  7. Google map 
These seven-pack (7Ps) listings appeared in the organic search results near the top of the Google search results pages, and companies appearing in the seven-pack generated lots of leads by gaining visibility on the first page of Google.Unlike Google Adwords, where business owners pay to get their listing on the first page of Google, seven-pack listings are free.

New Business Listings

On 8/6/ 2015, Google has changed the seven business listings (7Ps) to three business listings (3Ps) on desktop computers. 
The new desktop computer format, known as the three-pack  (3Ps), does not show physical addresses or phone numbers. It shows;
  1. Name
  2. Number of reviews 
  3. Address
  4. Website access
  5. Direction access 
The new mobile devices;
  1. Phone number is not displayed, but there is a button to call the business. 
  2. Consumers must now click-thru to the website to get the physical address or phone number of the business.
 The new three-pack (3Ps)  has eliminated the link to the Google+ Local Business page. Since there is no link to the G+ page, if the searcher clicks on the business name within the three-pack(3Ps), Google Maps display a list of 20 relevant companies and their business information. So if the customer is exposed to business their competitors.

How Does This Affect My Business

Locals.Best entrepreneurs have reported  that the top three listings (3Ps) change  Google has fine tuned the rankings within the three-pack (3Ps) based on the searcher’s IP address.

For businesses listed in positions four (4) through seven (7) of the old seven-packs, you will no longer be displayed under the new format, but you will be in Google Maps. 
Competition will be fierce for one of the top three listings (gold silver and bronze position) displayed by Google in the three-pack (3Ps)  format. It will not be as easy to get to one of these top three spots, especially beyond Google’s perceived IP address range based on your location.

How Should Businesses Respond To These Changes

You do not need to be concern,  if your business has been dropped from the first page of Google. There are  other ways to generate online leads for your company besides the three-pack listings.

Optimize & Update Your Existing Website:

Away from  of the three-pack listing(3) , it is still possible to optimize your website to show up in the free listings on the first page of Google under the standard organic Google SERPs.( Search engine results page) .
Locals.best entrepreneur expert can guide you through the process of optimizing your website for Google in 2015 and beyond.
ContactAdvertise on Google Adwords
Budgeting and Spend fund through Google’s paid advertising program to get on the first page of Google for your desired industry key phase. If you don’t have time  or resources to learn how to build and manage your Google Adwords campaign, Locals.best entrepreneur expert can guide you through the process.

Furthermore, Google is testing sponsored advertising for the three-pack listings in the San Francisco area. There is speculation that the three-pack listings (3p) will become paid listings all over the USA and around the world in the future. 

Optimize Local Search Directory Listings

Optimize your local business directory listings on sites like Locals.Best,  YP.com and Yelp.com through a process known as Barnacle SEO

Fill out your profile completely on all of the major local business directories and ask your Locals.best entrepreneur expert can guide you through the process.
Like Google, Bing also displays local business results for local search queries. Try to optimize your business listings for Bing and Yahoo, too.

Get Positive Reviews

Reviews may not matter in the overall SEO ranking algorithm, but they matter greatly to the searchers. % 90+look at and trust and decision making of customers and online reviews. Having that five star rating on major listing will help immensely with getting prospects to call or visit your business.
  1. Google+
  2. Locals.Best
  3. Yelp
  4. Manta
  5. YP
  6. City Search
It is time consuming and difficult for the local business owner to keep up with all of the algorithmic changes happening every day, so talk to Locals.Best expert marking entrepreneurs to explore what opportunities will be best for your company. They  can register you in 50+ directory and listings.  
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