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How to build a sustainable business models for hyper local marketing, commerce and technology

posted Mar 11, 2018, 12:01 PM by David Khorram   [ updated Mar 13, 2018, 12:05 PM by Peyman Kalhor ]
http://www.locals.best/join/local-businesses

We know "all politics are local". This is also true about small business marketing. There is the street fight to get to the 1st pages of local searches, especially among the marketing agency and small business marketing practitioners.

Why spend resources ( time & money ) to promote local business online? 

Following statistics should speak out loud:
  • 96% of PC owners conduct local searches 
  • 46% of all Google searches are local 
  • 64% of local customers use search engines and directories as their main way to find local business 
  • 50% of local mobile searchers look for business information (like a company’s address or phone number) 
  • A whopping 78% of local mobile searches result in an offline purchase 
  • According to Net Market Share the global marketing share percentage, in terms of the use of Search Engines heavily favored Google throughout 2017 - averaging a net share of 74.54%. This again reinforces the fact that Google is the market leader, however, it also highlights that the "Others" such as Yahoo, Bing and Baidu etc still hold a large audience and it would be silly to simply ignore them (averaging between 5-10% market share).

What smart advertisers spend their dollars?

Being on the 1st page (desktop ads, mobile ads, SEO ...etc.) of Google will generate Branding, Conversion, Traction and even customer accusations. This is proven since;
  • Google  expected to make $73.8 billion dollars in net digital ad sales in 2017
  • Amazon is by far the biggest spender on Google Adwords with ad spending totaling 157.7 million US dollars.

  • Online marketing does not work for my business!

    This is a fair comment. 

    Pick up your main keywords or phrase. Add your city name next to it and search for the web.

    Find out why your biggest competitions locally are spending marketing money to be on the 1st page. They are the best since they have best practices.

    What are the best practices?  

    Google is a data collection company. This is done to provide better search results to consumers for free. We believe Google is interested in three fundamental web elements when it comes to websites, landing pages, apps and other web surfaces:
    1. Simple, easy to index website layout and structured 
      1. The easy and fast way for Google bot to Crawl the website ( less CPU cycle ) 
    2. Fast website load and access
      1. The faster the better to load up the desktop and mobile pages. The less time search engine servers need to process information  
    3. Fresh content 
      1. There are three things important about SEO, Fresh content, Fresh content and Fresh content. 
    4. Easy to use and useful data and information
      1. More information: http://www.seowebpower.com/business-solutions/web-design-e-commerce-powered-by-google

    Oldfashion websites and its challenges:

     Test your website against the above four(4) parameters. 
    • Use Google web tools to find and eliminate issues with your website
      • Google has speed tools, Google Webmaster tools and more 
    • Use tools like  "Copyscape " to check % of how original your content is. Improve originality. 
      • To generate original content use a combination of:
        • Google Alerts based on your keywords of interest
        • Read the top three content for a week or so, build knowledge and opinion about the subject matter 
        • Use Google Docs - Voice Type option and talk and record your content in text
        • Cut and paste the text into your website, blogs,.....etc. 
        • You can also build podcast by having you edited fresh content voice transcribed.
    • Easy to use web site has many characteristics but top three are;
      • With 3-second viewers need to to find who you are and what is in it for them
      • Easy call to action buttons
      • An offer hard to refuse 
      • Example
    locals best guarantee
     
    Where to start?
    We suggest to the following venue;
    1. If you want to learn how and build your own marketing structure internally? We suggest you take the following one to one training program.
      http://www.innovaaccelerator.com/digital-competence-program

    2. If you just want to see the results and be on 1st pages of Google local search at no risk, We suggest 
      • Check these clients, search their key phase and see their success. click here:The hall of the best
      • Contact us. Just click here: http://www.locals.best/join/local-businesses