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Locally Be the best it's the only market that's not crowded

posted Jun 7, 2017, 6:22 AM by David Khorram   [ updated Jun 7, 2017, 6:47 AM ]

Be the best it's the only market that's not crowded.

Locals.best is The Best Marketing Strategy  - Presenting your success stories and business offerings to impact local marketing and get your business to the 1st page of the search.

Are you listed as the best?

Locals.best help you to turn your experience and information to wisdom and create web pages and content that position you as the best in your local market.
 
These are some of the real examples of how we have assisted local businesses and talents. 

We only list the best and one business type per city.
http://www.locals.best/california/newport-beach/hair-transplant
Best Hair transplant Newport Beach.
http://www.locals.best/california/Tustin/Marketing-Advertising-Branding-specialist
Best Marketing branding Tustin.
http://www.locals.best/california/newport-beach/neurology-movement-disorders-parkinson-specialist
Best Movement disorder Newport Beach.
http://www.locals.best/california/costa-mesa/cosmetic-dentistry-dentist-costa-mesa
Best Cosmetic dentist Costa Mesa.


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http://www.locals.best/Local/services#TOC-Locals.best-guarantee-

Title III Equity Crowdfunding and its application in local project funding

posted Jun 7, 2017, 6:20 AM by David Khorram   [ updated Jun 7, 2017, 6:21 AM ]






34 steps that can help you to increase efficiency by reducing your startup stress

posted Jan 3, 2016, 10:09 AM by David Khorram   [ updated Jan 3, 2016, 10:18 AM ]

We collect knowledge and share. These are  what we have found that can help to reduce steers.  

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1. Avoid stressed-out people. Use Asana.com and assign 5 tasks a day per employee(s) or yourself. - Keep track
2. Break huge tasks into small steps. We do not have big problems, we have lost of small ones - Henry Ford
3. Breathe more deeply. watch -https://youtu.be/Hd22inl-ESg
4. Broaden your perspective.
5. Bundle small tasks into a single effort. https://youtu.be/YksKsn-ls04
6. Celebrate the small victories. https://youtu.be/FuMeCuqezWw
7. Create a relaxing playlist. https://youtu.be/pdUOtJLHGQQ
8. Cultivate a tactile hobby. I.e learn to blog https://youtu.be/vUv2LL3pjlg
9. Delegate as much as possible. www.eLance.com.
10. Disconnect from the uncontrollable.
11. Don't multitasking so darn much.
12. Eat more protein and less carbs. ( Wheat germs helps) 
13. Enjoy a long bath.
14. Exercise less but more regularly.
15. Fend off the complainers.
16. Find a job that better suits you. Do what you are passionate about
17. Get a massage.
18. Ignore Presidential politics. CNN and FOX
19. Learn to say "no" more often.
20. Let the other guy win.
21. Limit your information intake to an hour a day - Sharpen the saw
22. Meditate more often.
23. Rebalance your workload.
24. Recharge your batteries. Take exercise pill
25. Relax your standards.
26. Release past failures.
27. Simplify your work area.
28. Skip the squabbling with strangers.
29. Stop comparing yourself to others.
30. Take a stroll, outside if practical.
31. Set alerts for the news you care and Turn of daily news ( noise)
32. Unplug at night. Sleep as early as you can. Wake up as early
33. Watch or read something funny or inspirational- Use www.YouTube.com
34. Call your spouse or closest friend

Local business and concept growth hacking marketing step by step

posted Nov 27, 2015, 10:37 AM by David Khorram   [ updated Nov 27, 2015, 10:38 AM ]

Learn how to grow your startup 

We are a team of Entrepreneurs & Consultants helping startups to grow through innovative Marketing & Growth Hacking.
  1. Learn Growth hacking techniques or hire people that can help you 
  2. There is no magic bullets 
  3. Create a machine that is;
    1. Sacle able
    2. Predictable
    3. Repeatable
  4. Set goals
  5. Generate ideas that support reaching the goal
    1. Build a team 
    2. Ideation 
    3. Prioritization
    4. Rub test 
  6. Automation
    1. Build a knowledge base  
http://www.locals.best/join/entrepreneurs







Baby Boomers - It is time back to work - Local business advisers, coaches and consultants

posted Nov 27, 2015, 10:18 AM by David Khorram   [ updated Nov 27, 2015, 10:19 AM ]


We've been told the same horror story for years: retiring baby-boomers will cause the ultimate collapse of Social Security and be forced to work until they die.

But 'boomers aren't retiring--at least, not in the typical fashion. In a survey, nearly three quarters of those over-50 said they want to work after their "retirement."
Chris Farrell, economist, contributor to American Public Media’s Marketplace, and author of Unretirement; How Baby Boomers are Changing the Way We Think About Work, Community, and the Good Life 

Best local and global video conferencing - Google adds ability to invite non-Google users to Hangouts

posted Nov 20, 2015, 11:14 AM by David Khorram   [ updated Nov 20, 2015, 11:26 AM ]

Google today announced a new feature for its Hangouts chat and video calling application that allows meeting organizers to invite users to calls even if they don't have Google accounts. Google says this will make it easier for businesses to host conferences on Google Hangouts with outside parties, such as clients or consultants. This move follows Google's Existing of Hangouts from its Google+ social network earlier this year.

Organizers of Hangouts conferences will still need to have Google accounts, but those that they invite to the party will be able to join by just clicking a link and without having to fill out a form or give any extra information apart from their name. Organizers will still have the ability to manage adding, muting, and ejecting of participants from meetings.

Google Hangouts InviteGoogle says the new feature was one of its most requested and is rolling out this week.

Local Growth Hacking - 10 Growth Hacks That Will Boost Your Profits

posted Nov 8, 2015, 12:25 PM by David Khorram   [ updated Nov 10, 2015, 9:54 AM ]

Growth hacking, or the nuanced use of online marketing techniques to help grow and scale a business, has become a wildly popular trend on the forefront of every startup founder’s mind. Even so, many entrepreneurs aren’t sure how to actually leverage it properly. Many companies push forward and hire people to focus on growth hacking without a plan in place. As a result, they grow too fast to manage and fail as a result.

If your growth hacking strategy isn’t bringing in profit, then it means you’re not doing it right. There are responsible ways to use growth hacking while still keeping an eye on your expenses, cash flow and profit. Here are 10 growth hacks that will boost your profits without killing your business.

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Employee-Focused Referral Programs

Hacking | by wmriceStudies show that there’s only a 2 to 8% overlap between your employees’ social networks and the company social networks. This means that you may be missing a golden promotional opportunity. For example, IBM discovered leads that came from employee referrals via social marketing converted seven times more frequently (PDF) than other leads. By implementing an employee-focused program that rewards referrals, you can develop very high-quality leads and boost profits without investing in expensive advertising and marketing campaigns.

Encourage Happy Customers to Share

Fostering a group of brand advocates is an effective way to growth hack your way to profits and downplay costs. Happy customers don’t necessarily need—or even want—direct compensation. Instead, they want to be part of your success.

Encourage your advocates to leave online reviews, share their great experience with their networks and become repeat customers. Give your sales a boost without spending more by emphasizing word of mouth as part of your growth hacking campaign. Some 74% of consumers rely on word of mouth as the top influencer of their purchasing decisions.

Connect With Influencers to Spread the Word

Influencers are valued for their loyal followers who are ready and willing to listen. Companies can forge relationships with influencers in their industry to help promote services and products, so include them in your word-of-mouth strategies.

Studies show that marketing-induced word-of-mouth programs generate twice the sales of paid advertising. But there’s more good news. They also retain at a 37% higher rate. Higher sales added to higher retention means more profit. To find influencers that are a match for your products and services, try Content Marketer, which will help you look up the contact information for anyone in your industry.

Automate Existing Technology

Save time and money by leveraging existing technology to automate the process. Whether you automate your social networking or email campaigns, put the processes on autopilot to growth hack your way to more profit. Leverage automated services like Edgar, HootSuite, Aweber and MailChimp to stay connected with your customers while freeing up more of your time to focus on other areas, like customer service.

Focus on Exemplary Customer Service

Some business owners forget that a sale doesn't stop at the end of the profit cycle, and consequently neglectcustomer service. An overzealous embrace of growth hacking only exacerbates this oversight, so make sure you haven't forgotten about it. Alex Schulz, VP of Growth for Facebook, said, “Retention is the single most important thing for growth.” And if it’s good enough for the most popular social network on the web, there’s a good chance his advice will work for your business as well.

To improve your customer experience, use a tool like LeadChat to increase conversions and provide great support. Doing so will help you grow your customer base while keeping it in your sales cycle.

Create Viral Content

“Create viral content” sounds a little like “go find a unicorn,” but the truth is that there are data-focused ways to create content that is much more likely to go viral. Any video or image you create should be remarkable, emotional and easy to share. It should make people feel like they’re part of something special and compel them to spread the word.

Your content should also be useful and add value to the viewer. If you’re honest with yourself, I’d be willing to bet that at least some of the content you’re putting out under your brand’s name doesn’t meet these criteria.Get viral content right and watch your brand awareness boost profit literally overnight.

Take Advantage of FOMO

“FOMO,” or the fear of missing out, is a powerful motivator. Surveys show that 56% of social media users are afraid of missing out on events, important updates and news if they stay off of social media. By creating brand content that focuses on exclusivity and limited-time contests or offers, you can leverage people’s FOMO to build buzz around your products, increase visibility and boost profit.

 Market With Consistent, High-Quality Content

Content marketing is a long-term strategy that may not feel like a growth hack, but it really is. Use consistent, high-quality content marketing as a base to draw in customers and reinforce your other strategies and techniques. High-quality content marketing becomes an integral part of your growth hacking strategy when you use content to target the right people, address visitors at all levels of your funnel and fill your content with quality calls-to-action.

Offer Something for Free

When used carefully, offering a free product or service can be a powerful strategy for growth hacking. People love free stuff, and it’s easy to generate buzz and grab attention and traffic with a compelling offer. Remember, however, that you need to design your offer strategically and fold it into part of your sales funnel. Otherwise, you risk spending all your time and resources on a project that will fail to produce returns.

Repurpose, Repurpose, Repurpose

One of the most important parts of increasing profit is to never invent the wheel twice. That principle applies to systems, content, campaigns and more.

Marketing Vs. Business Development

posted Oct 8, 2015, 2:51 PM by David Khorram   [ updated Oct 8, 2015, 3:10 PM ]


Marketing Vs. Business Development 

First, we need to define Marketing

Inbound or outbound marketing are  about identifying your business or product key differentiators, developing your message, building brand and establishing a positioning within your market(s). For example advertising, event promotion, website and blog content and building thought syndication and  leadership through public relations – these are all marketing strategies .

Marketing should address these questions.

Next, we need to define business development

Business development is about building the relevant crowd and  making connections. It’s building upon the brand that you have established through marketing efforts to connect your audience to your products and services. It’s prospecting (think networking  or Social media events, telemarketing and even CrowdFunding campaign, Press release campaign , Influence outreach campaign ....etc. ), qualifying leads and then converting those leads into clients. Business development is all about creating relationships.

Some in-house marketing agencies wear both marketing and business development hats. A talented marketing generalist with some business acumen can provide strategic advice and coaching in both areas. But the truth is that the efforts are quite different and usually require a different set of skills and expertise.

Marketing and public relations people tend to be creative. They’re usually good storytellers and know how to develop a message through a brand look and compelling marketing messages. They create new and interesting ways to build awareness for your brand. They’re scouting opportunities and thinking of new ideas. They also probably pitch stories to the media, write content and provide creative direction and/or design.Business development people are actually selling. They go out and develop business, sometimes without realizing that they’re even doing it. For many professionals, business development takes training, coaching and a couple of steps outside their comfort zone. Whether they like it or not, lawyers, accountants, financial advisors and other providers of professional services MUST wear a business development hat

A marketing person may be great at formulating messages, but the relationship your client is buying is not with them – it’s with the advisor they have grown to trust with their business.

The  overlap

The sales cycle for most professional services is longer than ever. 

  1. Once you have identified a qualified lead, your marketing efforts can’t stop. 
  2. Nurturing leads over a long period of time is critical for retaining top-of-mind awareness. 
  3. The marketing side of lead nurturing may include:
    1.  sharing branded content and educational opportunities through email marketing, event marketing and social media outreach. 
    2. Marketing should also provide business development with the sales tools  ( I.e. CRM ),they need to convert a warm lead into a client (proposal language, presentation training/support, slide decks, printed collateral and even branded thank you notes and gifts).  
    3. The true business development side may include personal emails, follow-up phone calls, one-on-one meetings/lunches or golfing together.

Which do you need

When it comes to developing a business development strategy for your firm or business, marketing is an essential piece.

 Likewise, a branding and marketing strategy should be built with your business development goals in mind. The two not only complement each other, they depend upon each other – but that doesn’t make them the same. As you consider your marketing and business development goals, think about where your firm currently has strengths and weaknesses. You may find that you need more exposure and new marketing tactics for generating leads. Or you might find that you have warm leads, but just need sales training to help convert them into clients. 

Posted from: http://www.fluentimc.com/fluent-imc-blog/2013/8/7/whats-the-difference-between-marketing-and-business-development

Local Business Owners Marketing and New Google Local 3 pack

posted Sep 7, 2015, 10:00 AM by David Khorram   [ updated Sep 7, 2015, 12:28 PM ]

Google has made some big changes in their local business listing results and local search in general. These changes will impact local cults:

Google business listings:

Google local business listings potentially can appear in three (3 )places in the search results for Google:
  1. Google Maps
  2. Google+
  3. With the organic Google search results. 
Since Google owns the major share of local search traffic and organic search traffic both in desk top and mobile devices , it’s very important that local small businesses website and local listing rank well in Google in order for searchers to discover the business.
Get listed and that’s not always as easy as it may look. Sometimes;
  1. it’s not possible to create a listing
  2. One can’t get it verified easy
  3. Multiple businesses in one location
  4. It never goes live because it doesn’t make it through Google’s review and approval process. 
  5. Due to an issue on Google’s end, but;
    1. More often, it’s because rules was violated one or more of Google’s requirements for having a business listing.

What Changed?

Old Local Business Listings:

Before the changes (8/6/ 2015) , Google search displayed seven local business listings ( 7Ps) on desktop computers when consumers searched for business in their geographical area. If consumers searched for “chines restaurant LA ” local business listings would display as a seven-pack (7Ps). 
These seven local business listings displayed:
  1. Name of the business
  2. Website URL
  3. Physical address
  4. Phone number
  5. Link to business reviews
  6. Google+ Local Business page
  7. Google map 
These seven-pack (7Ps) listings appeared in the organic search results near the top of the Google search results pages, and companies appearing in the seven-pack generated lots of leads by gaining visibility on the first page of Google.Unlike Google Adwords, where business owners pay to get their listing on the first page of Google, seven-pack listings are free.

New Business Listings

On 8/6/ 2015, Google has changed the seven business listings (7Ps) to three business listings (3Ps) on desktop computers. 
The new desktop computer format, known as the three-pack  (3Ps), does not show physical addresses or phone numbers. It shows;
  1. Name
  2. Number of reviews 
  3. Address
  4. Website access
  5. Direction access 
The new mobile devices;
  1. Phone number is not displayed, but there is a button to call the business. 
  2. Consumers must now click-thru to the website to get the physical address or phone number of the business.
 The new three-pack (3Ps)  has eliminated the link to the Google+ Local Business page. Since there is no link to the G+ page, if the searcher clicks on the business name within the three-pack(3Ps), Google Maps display a list of 20 relevant companies and their business information. So if the customer is exposed to business their competitors.

How Does This Affect My Business

Locals.Best entrepreneurs have reported  that the top three listings (3Ps) change  Google has fine tuned the rankings within the three-pack (3Ps) based on the searcher’s IP address.

For businesses listed in positions four (4) through seven (7) of the old seven-packs, you will no longer be displayed under the new format, but you will be in Google Maps. 
Competition will be fierce for one of the top three listings (gold silver and bronze position) displayed by Google in the three-pack (3Ps)  format. It will not be as easy to get to one of these top three spots, especially beyond Google’s perceived IP address range based on your location.

How Should Businesses Respond To These Changes

You do not need to be concern,  if your business has been dropped from the first page of Google. There are  other ways to generate online leads for your company besides the three-pack listings.

Optimize & Update Your Existing Website:

Away from  of the three-pack listing(3) , it is still possible to optimize your website to show up in the free listings on the first page of Google under the standard organic Google SERPs.( Search engine results page) .
Locals.best entrepreneur expert can guide you through the process of optimizing your website for Google in 2015 and beyond.
ContactAdvertise on Google Adwords
Budgeting and Spend fund through Google’s paid advertising program to get on the first page of Google for your desired industry key phase. If you don’t have time  or resources to learn how to build and manage your Google Adwords campaign, Locals.best entrepreneur expert can guide you through the process.

Furthermore, Google is testing sponsored advertising for the three-pack listings in the San Francisco area. There is speculation that the three-pack listings (3p) will become paid listings all over the USA and around the world in the future. 

Optimize Local Search Directory Listings

Optimize your local business directory listings on sites like Locals.Best,  YP.com and Yelp.com through a process known as Barnacle SEO

Fill out your profile completely on all of the major local business directories and ask your Locals.best entrepreneur expert can guide you through the process.
Like Google, Bing also displays local business results for local search queries. Try to optimize your business listings for Bing and Yahoo, too.

Get Positive Reviews

Reviews may not matter in the overall SEO ranking algorithm, but they matter greatly to the searchers. % 90+look at and trust and decision making of customers and online reviews. Having that five star rating on major listing will help immensely with getting prospects to call or visit your business.
  1. Google+
  2. Locals.Best
  3. Yelp
  4. Manta
  5. YP
  6. City Search
It is time consuming and difficult for the local business owner to keep up with all of the algorithmic changes happening every day, so talk to Locals.Best expert marking entrepreneurs to explore what opportunities will be best for your company. They  can register you in 50+ directory and listings.  
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